Heather Hausenblas University of Florida exercise researcher: “ When you take a look at the Superman now versus the Superman 20 years ago, I mean he’s hyper muscular now and you know action figures have hyper muscular even children’s costumes, you take a look at Superman or Spiderman they’ve got the built-in muscles so I think it’s here to stay. It’s what we see, and what kids see, what adults see, and that’s what they think, ‘okay this is what I need to achieve.’

It’s true I thought that the muscle padded Halloween costumes were an indicator that some males have inadequacy issues!
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