This is a Man. It is androgynous model Andrej Pejic was chosen by Dutch lingerie company Hema to model Mega Push-Up Bras in their latest campaign. Now let me say I think that he is amazing, absolutely gorgeous. You would even suspect that he in fact was a male, and the question is should it matter? I think that pushing the envelope, questioning, deconstructing or even destroying gender concepts is necessary and where we ought to be as a society. When we challenge the standing boundaries we as society are forced to self examine, grow and change. When we ask what is Gender really, what role does it play? It is the portal to change through re-definition.
That’s all cool, I have no problem with androgyny when is comes to the way a person chooses to live, art, or a fashion shoot. But I WILL be DAMNED if a man dressed as a woman is going to sell me a PUSH UP BRA! You have to draw the line somewhere! Come on now! You don’t even have breasts to lift! Personally this for me has gone to far, especially when we bring in the discussion about body image, and the Media created aesthetic of the female body and beauty.
As a woman looking at this, what is it that I am supposed to feel? Are we that replaceable? What am I supposed to infer from a man that looks like a woman (and better then a lot of actual women) selling me a personal undergarment that he in fact does not need to wear. What would men think or feel if they had a woman passing as a man selling jock straps?
What does it say about the brand that hires a man to sell women’s lingerie, what are they saying to their customers?
I think he looks beautiful, and if I was a woman I would want to look just like him (wait, I AM a woman) ok.. but stay out of my panty drawer. Then next thing you know he’s going to be encouraging me to go get a mammogram and ensuring me that it doesn’t hurt a bit. All I can say is Hum.umm,umm SMH!
Please tell me what you think!!!