“On the deepest level, the obsession with thinness is about cutting girls down to size. Now one could say this more vividly than this relatively new size in womenʼs clothing, size 0 and size 00. Imagine a man going into a clothing store and asking for anything in a size zero, but our girls are taught to aspire to become nothing.”
This is an incredible excerpt from a lecture where Kilbourne not only discusses the Obsession with Thinness but also the themes in advertising that encourage the disconnection with the body (female) and how food is sexualized as a way to create or re-create that connection, the prevalence of and the glorification sexual violence in ads, and how the sexualization and infatilizaton of women / girls is used to reduce women. It is a long clip but so worth watching all of it. if you can’t do it in one sitting, go back and finish, actually it is so interesting it sucks you in!!!