Wanna know what it is?
Apparently it is a part of a campaign to end Anorexia. Isn’t THAT something!
Well Franca Sozzani the editor of Italian Vogue has been on a crusade against websites that promote anorexia, even going as far as to collect signatures to shut such websites down. Putting not one but three full sized women on the cover of the premier fashion magazine is just another way Sozzani is not only bringing attention to the subject but also celebrates the fact that real woman have curves. She says ‘Curvy women are back in all their splendour.
‘The exuberance of a body with rounded lines is much more alluring and sexy.’ She is also taking heed from the feedback from readers who have been asking to see more realistic images in the pages of the magazine. They want to see a reflection of themselves as fabulous and fashionable. Sozzani admits a truth that few in the fashion industry are willing to talk about let alone own “Fashion has always been blamed as one of the culprits of anorexia, and our commitment is the proof that fashion is ready to get on the frontline and struggle against the disorder.” hence she has vowed that this sort of thing- seeing plus sized women on the cover and in editorial layouts will not be a gimmick but will be seen more often.
Brava to her, and why shouldn’t that be? if this is what the majority of women look like, if real women are the consumers then why should their image not be the form marketed to as the “desired” aesthetic, why should their curves not be glamourized, and celebrated. Why should the desire to be fashionable by reading magazines end up making them feel inadequate because they do not see themselves. Instead they end up feeling that they are too big, thick, chubby, or chunky to be sexy alluring and sophisticated? It is senseless especially when that pin up curvy, zaftig bombshell body with ample booty and breast it really what men like?
Andhere is the thing that perplexes me the most, why is it that Anna Wintour The Editor-in-Chief of American Vogue won’t take a stand like this. She is arguably the most powerful woman in fashion, all she would have to do is endorse the idea of models having a bit more meat on their bones and the designers, photographers, and other fashion magazines would like lemming follow behind the idea, but she hasn’t. I have always wondered about what it is in a women that can see the type of damage the “desired aesthetic” does to both the young girls who want to be models, and the women who read the magazines to be”educated” as to what they are supposed to aspire to and never lifts a finger or utters a word against it, or even deigns to address it openly.
Franca Sozzani is officially my heroine of the day!!!